Internet-based consumer co-creation experience of the new product development process

Viktoriia Khrystoforova , Dariusz Siemieniako

Abstract

The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of consumer engagement in an online co-creation process, identifying motives and reasons for the participation in new product development as well as understanding the types of Internet-based co-creation that are mostly preferred by consumers. The study used an online questionnaire and the CAWI method. The results of the research showed that consumers were interested in being involved in the co-creation of new product development. However, some consumers clearly expressed their reservations regarding participation because they felt lacking required knowledge
Author Viktoriia Khrystoforova
Viktoriia Khrystoforova,,
-
, Dariusz Siemieniako (FEM / DME)
Dariusz Siemieniako,,
- Department of Marketing and Entrepreneurship
Journal seriesEngineering Management in Production and Services, [Ekonomia i Zarządzanie], ISSN 2543-6597, e-ISSN 2543-912X, [2300-0813 , 2080-9646, 2300-0813], (N/A 40 pkt)
Issue year2019
Vol11
No3
Pages60-68
Publication size in sheets0.5
Keywords in Englishconsumer co-creation, new product development, open innovation, Internet-based co-creation, co-creation experience
DOIDOI:10.2478/emj-2019-0021
URL https://www.empas.pb.edu.pl/Journal-Issues/Yearbook-2019/5d5cPrEV7Ey27qHgkvfQhw/EMPAS-11-3-2019
Internal identifierROC 19-20
Languageen angielski
LicenseJournal (articles only); published final; Other open licence; with publication
Score (nominal)40
Score sourcejournalList
ScoreMinisterial score = 40.0, 12-02-2020, ArticleFromJournal
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