How can developers of shopping centre projects stimulate the customers' experiences at trade fairs?

Dariusz Siemieniako , M. Gębarowski

Abstract

n/a
Author Dariusz Siemieniako (FEM / DME)
Dariusz Siemieniako,,
- Department of Marketing and Entrepreneurship
, M. Gębarowski
M. Gębarowski,,
-
Pages212-220
Publication size in sheets0.98
Book 21th International Scientific Conference : Economics and Management 2016 : ICEM’2016 : Proceeding of Selected Papers, 2016, Brno University of Technology, ISBN 978-80-214-5413-2, 746 p.
URL http://www.icem.lt/public/icem/ICEM_2016.pdf
Internal identifier000038459
Languageen angielski
Score (nominal)15
Score sourceconferenceIndex
ScoreBUT score = 15.0, 11-01-2019, manual
Ministerial score = 15.0, 04-02-2020, BookChapterMatConfByIndicator
Ministerial score (2013-2016) = 15.0, 04-02-2020, BookChapterMatConfByIndicator
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